The Story of Nike

Did you know... The original name of Nike was Blue Ribbon Sports? The first 5 pairs of the company’s shoes were imported from Japan? Phil Knight was just 24 years old when he launched the athletic shoe company, Nike, a company that would shortly become a front-runner on a fast track. Named after the Greek goddess of victory, today Nike is the world’s #1 shoe and apparel company. We bring you the story about the origins, leaders, growth and products of Nike, a paragon of technological innovation in the market for sports-inspired products and services. JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.