SURVEYS IN SOCIAL RESEARCH

David de Vaus’ widely used textbook Surveys in Social Research provides you with clear advice on how to plan, conduct and analyse social surveys. It emphasises the links between theory and research, the logic and interpretation of statistics and the practices of social research. The fifth edition has been completely rewritten and much expanded, and contains new examples, data and extensive lists of web resources. It also includes new material on: • technology • questionnaires • internet and email sampling • data analysis • graphs As well as explaining how to conduct good surveys, de Vaus shows how to become a critical consumer of research. He argues that the logic of surveys and statistics is simply an extension of the logic we use in everyday life; analysis, however, requires creativity and imagination rather than the application of sterile mechanical procedures. Surveys in Social Research is essential reading for students and researchers working with surveys. It assumes no background in statistical analysis, and gives you the tools you need to come to grips with this often challenging field of work.