Persuasive Presentations

The essence of communication lies in putting across ideas and doing so forcefully. This book on persuasive presentations gives a deeper insight into the dynamics of meetings and the art of convincingly getting across one’s views. It addresses diverse stakeholders—corporate executives, academics, sales professionals. The book is a value addition in this age of personal branding where the ability to ‘make a point view’’ to a target group is of paramount importance. The presenter has to evolve to being a ‘persuasive and powerful presenter’ to convince and persuade people and also engage in activities to build his own personal brand. Through carefully laid out steps, the book discusses how some obstacles in making persuasive presentations can be overcome. n the chapter, “Putting your presentation together,” four main purposes have been identified to enable the presenter to organize his presentation. In a three part sequence, the book also dwells on the power of storytelling in a vivid, memorable way to pass on an organization’s history, values, and vision. Connecting to the audience in a clear and recognizable voice, the art of public speaking are discussed in the latter part of the volume.