Social Effects of Mass Media in India

The three parts of this unusual work present a survey of the origin and growth of the mass media India, as part of the country’s political economy, before and after independence. It is a critical assessment of the present media scene including the findings of the firstever countrywide survey of the social effects of the media, specially TV, conducted by the Center for Media Studies during 199495; and recommended future that includes in the case of Akasvani and Doordarshan, now government owned and departmentally run, a radical restructuring and redefinition of role.